Created by artist Margarita Cabrera, FLOREZCA is a for profit enterprise functioning as a multinational corporation that promotes cultural capital.
The corporation creates, sells, and exhibits original works of art that address issues impacting immigrant and migrant communities and their changing histories. Rooted in a conceptual art practice, the corporation functions both as business and art. “Creatively Changing the World” is our slogan, asserting that through a creative collective process, business and art can and do change the world around us.
Historically businesses have protected their interests by incorporating and pooling resources and gaining protection against financial and legal risks.
FLOREZCA uses a branded multinational business as a creative platform to address issues of globalization, and its affects on labor, rights, and international communities.
Conceptually, FLOREZCA challenges notions of “incorporation” even as it makes us of a traditional corporate structure: absorbing financial risk, distributing dividends, and allocating cultural, economic and legal resources to its members. Historically, corporations seek profit above all else; FLOREZCA is instead founded on humanitarian principles seeking primarily to empower its members through cultural and social inclusivity; our corporation offers fair wages, necessary legal protection, skills training, and creative production.
By producing art in community, FLOREZCA exemplifies a holistic unity in human interaction and experience, connecting bodies and places in artistic production while promoting respectful, equal, and dignified ways of making and being.
FLOREZCA progressively engages the dynamic global environment by protecting the real sources of our culture–people and their communities.
For more information on FLOREZCA please visit www.florezcacreativa.com